What is an online bookmaker?
A bookmaker, sportsbook or bookies is a gambling company that accepts bets primarily on sports competitions. Quotes evaluate the probability of an event and determine its coefficient: if a player’s bet wins, his amount is multiplied by the set coefficient, the resulting amount is a win. If the outcome of the event could not be predicted, the bet loses and the money goes to the bookmaker.
Bookmakers usually operate both offline, through betting collection points, and online through a website or mobile application. At the betting reception points, the cash is paid and the winnings are paid out through the cashier.
However, in modern realities, an online game is becoming increasingly popular. You can bet online on the official website of the betting company or in the mobile application. The cheaper the promotional bonus offered by the bookmaker’s site or mobile application, the greater the chances of the bookmaker attracting new customers.
Bonus in %
100£-€ (T&cs Apply|18+)
How to choose a bookmaker?
You can choose a reliable bookmaker for a comfortable game based on several criteria: for some, the size of the odds is important, someone is looking for the best bookmakers with bonuses for new players and someone will prefer to play with one of the biggest bookmakers. Each player has his priorities, so the order of the criteria can be considered random. Pay attention only to the characteristics themselves.
There are several bookmaker ratings to consider based on key player characteristics:
The popularity of the bookmaker. The positions in this rating are determined by active users who play on the bookmaker. To increase the objectivity of the evaluation, only the votes of real users are taken into account.
Coefficients. This criterion is one of the main ones for many players, because the higher the probability, the higher the possible profit. The position of the bookmaker in this evaluation depends on the value of the coefficients offered on his website.
Reliability. If the bookmaker doesn’t pay out the winnings, it doesn’t matter how high the odds are. The player must always be sure: if he wins honestly, he will receive his money. This assessment takes into account the reliability of the betting companies in terms of money payment and dispute resolution.
Bet selection. The main parameters in this case are the variability of bets on handicaps and totals in football, as well as on tennis, basketball and hockey.
Live service. Live bets are a bet that players make during the course of the event. You must take into account the number of bets during the game, the speed of reception and the calculation of the odds in real time.
Basic rules of bookmakers
Bookmakers can only accept online bets if they are licensed to operate in the various countries of the world where gambling is legal. The work of betting sites that do not meet these requirements is prohibited in several legislations. As a rule, these companies accept bets with foreign licenses obtained in offshore areas. Such bookmakers are likely to be illegal in several countries where the international license is not valid, as a result access to their sites is blocked.
Can I play without identification?
As a rule, it is impossible. Anyone looking for something like a bookmaker without identification and without a passport should know: all bookmakers check the documents of the players. They usually do this before the customer starts betting and they can hold back the right to close the game account at any time or not to accept the customer on their gaming platform.
Verification of documents for the game account
Each legal bookmaker establishes its own rules and requirements for customers. Some rules are introduced to comply with the laws of the country in which you operate, while others are prescribed by a bookmaker to protect yourself from scammers or lawsuits.
Particular attention should be paid to the list of violations of the bookmaker’s rules:
Minors are not allowed to play. According to international legislation, people over the age of 18 can play in the bookmaker.
A player can have only one account. Creating and using multiple game accounts can result in the blocking and confiscation of all funds.
Payments can be blocked. The bookmaker has the right not to pay out winnings if the player is suspected of fraud. Account lockout is also possible. Abuse of bonuses can be considered a fraud
In addition, bookmakers do not accept bets from people involved in a sporting event. Bookmaker employees are also prohibited from betting with the company in which they work, but this can be individual for each company.
Who to contact in case of dispute or conflict with the bookmaker?
Each bookmaker has its own customer support service, which you can contact in the event of a dispute or to ask a question related to the work of the bookmaker.
If you have played on the website of a company that offers online sports betting and you have had problems regarding a payment of a win or something else you can contact the operator via chat, email or telephone. If this is not enough you can refer to some websites that deal with solving customer problems with the various online bookmakers.